One of the most beneficial things I have learned at my time at ASAP is the basics of how to write a press release. I thought it would be helpful for me to write a quick how-to in order for me to retain the information.
1. Keep It Brief: The point of a press release is to quickly some up any important news about the organization. This means delete all of the frilly wording, and just get to the bare bones of the information. The cutest can come out in the title of the article, if need be.
2. Write What You Want In The Paper: Anything you write is what the newspaper will print. Most journalists don't have the time or the interest in writing an in-depth story, or researching more than what you provide to them. This makes it extremely important to put anything and everything you would want them to know.
3. Talk About Your Organization: Don't forget to always add in a few sentences about the organization that you are represented. This will save the journalistic some writing, and give your organization a shout out. This means also including a link to your website at the end, as well as a contact to your PR or Communications representative.
4. Give Credit Where Credit Is Due: If you mention or quote any other organization or group, make sure to put a link to their website, and credit them within your release. This will give your organization more traffic, and create positive relationships with other companies.
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